Team Taylor Swift and AMC Theatres caught Hollywood by surprise when doing an end run around the major studios and hiring AMC Theatres to distribute a secret movie chronicling her blockbuster Eras Tour. The concert pic is eyeing a huge $100 million to $125 million opening over the Oct. 13-15 weekend in North America even without the marketing muscle of a traditional studio. In exchange, she’ll get to keep a bigger percentage of ticket sales. Beyoncé quickly followed suit and struck a deal with AMC to release her Renaissance tour concert pic on Dec. 1. While these stars are global icons and able to secure favorable terms for box office receipts, there are a few others who might have the leverage to run the playbook — if they choose to. — Pamela McClintock
BTS
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The K-pop supergroup has done it before.
WHY IT COULD WORK: The Korean group already has released five documentaries in theaters, and each has been a box office event for the genre. This year, BTS: Yet to Come in Cinemas hit $56 million in global receipts, per distributor Trafalgar Releasing, while 2022’s BTS Permission to Dance on Stage — Seoul: Live Viewing tallied up $32 million in its single-day showing.
WHY IT MIGHT NOT: The boy band is in its mandatory military enlistment era and won’t be together until 2025, although it’s safe to assume its legendary fan base will still be there — all seven members have reached the top 10 of Billboard’s Artist 100 chart for their solo projects. — Rebecca Sun
Drake
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A hitmaker (but he’s taking a hiatus)
WHY IT COULD WORK: He started off as a thespian, is about to have another album debut at No. 1 with For All the Dogs and his current tour with 21 Savage is grossing more than…
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