The brand film depicts the country’s working population. People are often stuck in jobs they dislike because financial obligations like EMIs and lifestyle expenses dictate their choices and, in a way, let money control them. They find themselves trapped in a vicious cycle, working for money that ultimately fails to liberate them, instead entangling them further due to their lack of financial knowledge. The only way out is to understand how money works. 1% Club’s “The Great Escape” sees Sharan and Viraj in a familiar corporate office filled with unfamiliar comic twists. The duo play harrowed colleagues who unlock the secret of an exclusive club. What is this club’? How do we get in? The campaign leaves us with many such interesting questions!
Tired of feeling like memes are the only relatable things that understand the woes of your work life? Feeling like no one truly understands the constant battle between living life and working hard for money? Well, what if I told you that someone not only heard your complaints but also came up with a solution—a fun one? The answer lies in the latest ad campaign from 1% Club! Written and conceptualized by Bare Bones Collective, the campaign features digital stars Finance with Sharan and Viraj Ghelani.
Co-Founded by Sharan Hedge and Raghav Gupta, the ‘1% Club’ is an exclusive community that empowers people with The Money School- schools forgot to teach us about money so…
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