The Biden-Harris campaign has hired a director of Black media, theGrio exclusively reports, touting the new addition as evidence of the 2024 reelection operation’s early commitment and investment to reach Black voters.
The campaign selected Jasmine Harris, a former staffer for Sen. Chuck Schumer, D-N.Y., to lead its Black media operations. The move comes after the reelection campaign of President Joe Biden and Vice President Kamala Harris invested millions in early ad buys targeting Black communities last year, 13 months ahead of Election Day on Nov. 5.
“Our campaign is going to win in 2024 by mobilizing the diverse Biden-Harris coalition that sent Joe Biden and Kamala Harris to the White House in 2020 – and Black voters are a critical part of that winning coalition,” Quentin Fulks, principal deputy campaign manager, said in a statement to theGrio.
“While President Biden and Vice President Harris have been fighting for Black Americans every day in office, our campaign has already made the earliest, largest investment in Black media for a re-election campaign starting in August of last year and organizing on the ground in key communities,” he said.
Fulks said of Jasmine Harris: “There’s no one better equipped to continue to build on that work and communicate the stakes of this election directly to Black voters across the country.
He continued, “Jasmine is an immensely seasoned and talented operative who will hit the ground running, and we are thrilled to have her join our team.”
Jasmine Harris, who left her role as director of African-American media for Senate Majority Leader Schumer to take her new position, told theGrio she is “extremely grateful” to work on the Biden-Harris campaign team, which she described as “dedicated to ensuring our country keeps the strong and trustworthy leaders it needs in President Biden and Vice President Harris as we continue the fight for progress.”
“Black…
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