New Bethune-Cookman University (BCU) head football coach Ed Reed is issuing an apology days after the Pro Football Hall of Famer posted a scathing video on Instagram calling out the university.
“I(n) regards to my social media and comments about the University, staff and other institutions, I would like to sincerely apologize to all BCU staff, students and alumni for my lack of professionalism,” Reed said via a release through HBCUgameday.com on Monday.
“My language and tone were unacceptable as a father, coach and leader. My passion for our culture, betterment and bringing our foundation up got the best of me and I fell victim while engaging with antagonists on social media as well. I am fully aware of the hard working folks at our school who are also fighting to make things better and more financially sound. I am encouraged from my communication with my AD and our administration and understand it’s a work in progress. My passion is about getting and doing better and that goes for me too.”
Reed was on Instagram Live on Sunday and released a series of videos, one of which was filmed while on a school-issued golf cart and blasted the university over the conditions of his office, how he and student-athletes were “picking up trash” and more.
Although he was appointed the head football coach at Bethune last December, he has not had a formal introductory press conference and contract details haven’t been released. Reed insinuated at one point in the videos that he should “leave” as he wasn’t “under contract” cleaning up the school.
Reed is to replace former head coach Terry Sims, who was fired after consecutive 2-win seasons and finishing with a 38-38 record over seven full seasons. He becomes the latest Pro Football Hall of Fame defensive back to begin his head coaching career at an HBCU, joining Deion Sanders, who was previously the head coach of Jackson State University for three seasons before leaving for Colorado…
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