Home » The original influencers: Black women who revolutionized the beauty industry

The original influencers: Black women who revolutionized the beauty industry

by The Grio

We can thank Black women for a number of things: Their leadership in a plethora of historical movements, their intelligence across numerous industries, and, most notably, their style. From intricate nail designs to hoop earrings to nameplate necklaces to the dark lip liner and lip gloss combo, Black culture’s influence in fashion and beauty is ubiquitous. In addition to setting trends, Black women like Madame C.J. Walker,  Naomi Sims, Christina Jenkins, and more used their creativity to create ingenious beauty products, tools, and styling methods. These inventions have not only inspired generations of Black entrepreneurs but also revolutionized modern-day Black women’s beauty routines. 

Annie Turnbo Malone

Understanding the complex significance of appearance and grooming for Black women, Annie Turnbo Malone turned her passion for hairstyling and the possible impact of improving Black hair health to create products like the “Hair Grower” designed to improve scalp health and hair growth. She also developed a line of beauty products, including lipsticks and face powders in a variety of brown shades. Following the success of her product line, in 1902, Malone founded Poro College Company, a cosmetics school in Missouri training people to nurture and style Black hair and providing employment opportunities within the Black community, especially for women. Malone’s Poro agents sold her products globally, including scalp preparations and her renowned “Hair Grower.” Additionally, Poro College served as a gathering place for African-American communities and organizations during a time when access to public spaces was limited. In the 1920s, Malone’s brand soared, making her one of the wealthiest African-American women of her time. She used her fortune for philanthropy, donating to institutions like Howard University and supporting efforts in the St. Louis area.

Madam C.J. Walker 

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After struggling with her own hair issues…

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