Supreme is arguably no longer at the height of its powers but it’s objectively not out of the streetwear game, not by a long shot. Supreme’s Fall/Winter 2023 collection hints at a return to form, teasing a drop that may yet rejuvenate the streetwear trailblazer as it approaches its 30th anniversary.
On August 8, Supreme debuted a first look at its FW23 collection, offering a sole image, as is the norm for its collection teasers. The plain photo simply shows a Supreme skate team member with mussed hair and a classic grey Supreme hoodie that sports Supreme’s inimitable Box Logo with a camo pattern.
Say what you will about contemporary Supreme, but those Bogo hoodies are never not gonna be in demand and the fans are already getting excited about what this reveal suggests for Supreme’s FW23 season.
Camouflage Box Logos hold a special place in Supreme’s history. This exact design — a grey hoodie with camo Bogo — is appears to be a reference to the hoodies that Supreme released in 1995 as part of its first anniversary collection. Original camo Bogo hoodies now sell for upwards of $3,000 so you can imagine that the new ones aren’t gonna stick around for long.
To be fair, with or without nostalgia attached, Supreme fans need little prodding to sell out Bogo hoodies but quick. They’re perhaps the most classic and consistently coveted item in the entire Supreme catalogue.
Supreme last issued camouflage Box Logo pieces for Fall/Winter 2021 but the Bogos were plain while the hoodies wore camo. Not quite the same, though they did fly off the Supreme web store as quickly as you’d expect.
Supreme, founded in 1994, has ridden fluctuations in popularity over the years, typical of any historic streetwear brand.
Supreme was immensely popular in early ’10s but immediately become the most vital brand on the planet after 2017’s Louis Vuitton collaboration, and rode that high for several more years.
Though its output has only improved under new creative director Tremaine Emory — who’s…
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