Home » NBA star Kyrie Irving and his sister Asia Irving bring a mindful flair to fashion with brand Mind Less

NBA star Kyrie Irving and his sister Asia Irving bring a mindful flair to fashion with brand Mind Less

by The Grio

NBA star Kyrie Irving is tapping into a new industry with his sister and fashion entrepreneur, Asia Irving. In 2023, the Irving siblings launched their fashion label, Mind Less to represent the “clarity found in stillness, urging self-focus.”

“When you think about Mind Less itself, the name just speaks to that mental and spiritual clarity and how we want to build on that community,” Kyrie Irving said, per WWD. “It can be done in many different ways and different mediums, and I feel like fashion — the artistry and those who have come before us and engaged in large-scale projects, generational shifts and paradigms — have kind of done it their own way. We mirrored that same philosophy of constantly wanting to improve ourselves. And the Mind Less state is something we want for the people who are on this journey with us.” 

Now, getting ready to launch their second capsule collection, the Irvings are using their designs to highlight “meditation, clarity, balance and a holistic approach to […] stay intentional as a human being,” with pieces that work within consumer’s daily lifestyles. For its second collection entitled “Views,” Mind Less plans to incorporate more knitwear and draped pieces into the brand’s repertoire of kimono-inspired jackets and sarong trousers.  

“It’s a little unconventional and distinctive,” Asia Irving said further explaining the brand’s creative vision. “It’s simplistic, but there’s a lot of functionality. [The brand’s pieces are] very transitional pieces from your day to night, season to season. I think that attire really reflects our inner peace and humility.” 

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