Home » John Legend and Chrissy Teigen want to feed your dog

John Legend and Chrissy Teigen want to feed your dog

by The Grio

John Legend and Chrissy Teigen love pets so much, they want to ensure they have access to top-quality food.

The pair, who are the proud owners of four dogs, have announced that they are teaming up professionally for the first time to launch a pet food company, Kismet. Legend told People magazine in an exclusive interview that this new venture couldn’t be a more perfect fit for the couple.

“We’ve been pet parents for so long, and this is so core to who we are, and to the way our house is, and just who we are as people that we felt like, ‘Let’s do this one together,’” said the “All of Me” singer.

Legend explained how their love of dogs, in particular, began with the first dog Teigen adopted in 2008, an English bulldog named Puddy.

“Of course, we love dogs, we love food, we love the culture and community around dogs and being a pet parent. And we thought, why not? Let’s create our own dog food and create a brand that celebrates dog culture and community and connects pet parents around the country,” the dog dad explained.

Kismet, officially launched on May 1, is available online. The brand carries two varieties of dog food, four different varieties of treats, and quality dog-lover merch. Made with the help of board-certified veterinarians, the brand’s offerings boast quality ingredients, real animal byproducts, and pre and probiotics.

The brand also prides itself on being accessible. Presently, the dog food comes in two different sizes: a 9lb bag for $44 and a 19lb bag for $79.99, which are comparable to top brands on the shelves of major grocery stores. Consumers can also subscribe to the brand to receive a partial discount. According to Kismet’s website, proceeds from every purchase go to supporting Kismet Cares and its beneficiaries: Project Street Vet and Paws for Life.

The list of Black-owned or partially-owned pet companies is still a short one, although it includes Ava’s Pet Palace, Trill Paws, and…

Read the full article here

Have information to send to Urban New Now? Contact our reporters. Advertising inquiries? Contact us. Opinions? Email us.

You may also like

About Us

Urban News Now is your number one website for the latest news affecting the Black community. Follow us now to get the news and updates that matters to you.

Feature Articles

Subscribe to our newsletter to get the latest news and updates. Let's stay updated!

Copyright © 2023 Urban News Now – All Right Reserved

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Accept Read More