John Legend and Chrissy Teigen love pets so much, they want to ensure they have access to top-quality food.
The pair, who are the proud owners of four dogs, have announced that they are teaming up professionally for the first time to launch a pet food company, Kismet. Legend told People magazine in an exclusive interview that this new venture couldn’t be a more perfect fit for the couple.
“We’ve been pet parents for so long, and this is so core to who we are, and to the way our house is, and just who we are as people that we felt like, ‘Let’s do this one together,’” said the “All of Me” singer.
Legend explained how their love of dogs, in particular, began with the first dog Teigen adopted in 2008, an English bulldog named Puddy.
“Of course, we love dogs, we love food, we love the culture and community around dogs and being a pet parent. And we thought, why not? Let’s create our own dog food and create a brand that celebrates dog culture and community and connects pet parents around the country,” the dog dad explained.
Kismet, officially launched on May 1, is available online. The brand carries two varieties of dog food, four different varieties of treats, and quality dog-lover merch. Made with the help of board-certified veterinarians, the brand’s offerings boast quality ingredients, real animal byproducts, and pre and probiotics.
The brand also prides itself on being accessible. Presently, the dog food comes in two different sizes: a 9lb bag for $44 and a 19lb bag for $79.99, which are comparable to top brands on the shelves of major grocery stores. Consumers can also subscribe to the brand to receive a partial discount. According to Kismet’s website, proceeds from every purchase go to supporting Kismet Cares and its beneficiaries: Project Street Vet and Paws for Life.
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