What does it mean to be bold in fashion? Lady Gaga’s meat dress? Diesel’s viral belt/skirt? Virgil Abloh’s Off-White when it first launched? Or just Kanye’s shoeless habits?
These might be the first things that come to mind, but really, being bold is subjective. It can be and look like pretty much anything. Being boldly maximalist, boldly pair-down, boldly chic, or boldy shabby. It’s not about what you wear, it’s about how you wear it. Boldness is an attitude, a state of mind.
Bulldog gin champions this idea of being boldly individual—whatever that means to you. The brand was born from a restless ambition, spirit and determination and it remains central to its DNA 15 years on.
For Milan Fashion Week, Bulldog hosted a series of events in partnership with the brands that share this bold spirit. The first was a joint party with Highsnobiety, followed later in the week by an after-party for Diesel’s dripping (literally) runway show, and rounded off with an exclusive dinner with Off-White.
At these events, we asked some people unapologetically championing their own individuality to weigh in on Milan Fashion Week and what being bold means to them. We spoke to models Lina Giselle and Red Longo, art director Davide Perella, photographer Jon Bronxl, and designer Domenico Formichetti.
What do you love most about Milan Fashion Week?
Perella: During MFW, the city is divided into: who is involved and who complains about the excessive chaos in the streets. Seriously, the city comes alive (and Milan is not boring during the rest of the year). Installations, fashion shows, new openings, and events are the order of the day… and night. Basically, if you work and you don’t want to miss anything, your sleep hours are at risk.
Longo: The allure of fashion week, for me, lies primarily in the captivating fashion shows. Although I can’t attend every show, I’m consistently eager to explore emerging trends and see the boundaries that brands are pushing in their innovative…
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