Beauty content creator Jackie Aina is introducing Us to something new from her lifestyle brand, Forvr Mood.
Aina, 36, joined forces with Crown Royal, celebrating their new blackberry-flavored whiskey with a limited-edition Berry On Top candle and a special pop-up event in Los Angeles from Friday, June 14, to Saturday, June 15.
“This partnership, in every sense, just really resonated with who I am as a founder, a Black founder first and foremost. They really wanted to do this collaboration with someone who is self-made. I was already a big fan of the brand, and they wanted us to create a scent,” Aina told Us ahead of the big reveal.
Aina — who launched Forvr Mood in 2020 with a collection of candles — explained that she and her team wanted to curate a scent based on the flavor of Crown’s new whiskey.
“So, what we know about blackberry whiskey is that it is so perfect for summer. It tastes amazing with lemonade, so the whole idea was like, ‘What are we vibing for this summer?’ That’s always the most important step, when are you burning [this candle] or when are you wearing [this scent],” Aina continued. “We wanted to create something that would embody what you’re tasting in the whiskey, so the candle has whiskey accords, one of my favorite fragrance notes. … This is obviously a 21-plus vibe. I wanted to make it very grown.”
At the pop-up, which will serve as a modernized lemonade stand, fans will get to shop the Berry On Top candle, which also features creamy notes of vanilla. Additionally, as visitors sip signature cocktails at the stand, they can learn more about Crown Royal’s charity partner, Black Girl Ventures Foundation — an organization dedicated to providing underrepresented founders with access to community, capital and capacity.
Aina’s project with Crown Royal — which marks Forvr Mood’s first collaboration — comes on the heels of the label entering the…
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