Beyoncé’s highly anticipated new country album, Cowboy Carter, is inspiring shopping carts everywhere.
Since the release of the singles “16 Carriages” and “Texas Hold ‘Em” during Super Bowl LVIII and the official unveiling of the album title and artwork earlier this month, data obtained by Google Trends shows a major spike in search for western-inspired fashion, per a study conducted by Dalston Mill Fabrics and Journo Research.
The analysis found that a search for flared jeans is at an “all-time” high while denim vests are trending higher than they have in five years by 105 percent globally. Fans are also interested in double-denim looks, women’s cowboy boots and Beyoncé’s fashion evolution.
On the Cowboy Carter cover, Beyoncé is seen on the back of a white horse, dressed in a patriotic red, white and blue latex ensemble complete with chaps and high-heeled boots from the brand Paris Texas. She accessorized with a wide-brimmed cowboy hat as her platinum blonde hair cascaded behind her. She topped off the look by holding up the American flag.
Though Beyoncé has favored cowboy hats throughout her career — a nod to her Texas roots — the topper has recently become her signature as she teased her current western era.
She famously rocked the western hat at the Grammys on February 4 and on the cover art for “16 Carriages” and “Texas Hold ‘Em.” She sent a Valentine’s Day message on February 14 in a black cowboy hat…
Read the full article here
