Who says that a classic can’t shake things up? For Vancouver’s own Herschel Supply Co., shaking things up is just another day on the job. Herschel is no stranger to punching the boundaries of just what their audiences can expect from a backpack.
Priding themselves in the versatility and durability of their products, the company stands at the front of a new and exciting frontier: transforming their products to be better for the audiences that wear them and the world they live in. We caught up with Jamie and Lyndon Cormack, the brothers turned co-Founders of Herschel, who shared their vision for a more sustainable future for their brand as they lead the company toward greener pastures.
Considering you’ve both got pretty unlimited access to a whole host of backpacks, what’s your current backpack?
Lyndon: I have lots of backpacks in my repertoire, but my all time favorite is the Herschel packable backpack. It’s a lightweight backpack that folds down into an internal pocket. I actually brought it with me on my last trip to New York. It’s practical, affordable, and you can bring it with you whether you’re on a long haul adventure or just exploring city streets.
Jamie: I’m currently testing a backpack from a range we’re launching next winter. But I’d say for my every day, I keep going back to the duffle we made with Bruce Pask and the B. Shop. It’s a black organic canvas bag that carries like a tote. The bag is a perfect blend of simple, clean design with utilitarian features and it holds anything you could possibly need in a day, if not more.
So guys, what’s in the bag?
Lyndon: A lot of the regular stuff. Essentials like my iPad, airpods, sunglasses, my phone and a backup phone for those unexpected moments. I’m a big fan of print media, so I also have a magazine on the go at all times.
Jamie: My iPad, computer, battery pack, my Contax, a couple rolls of film, wallet, pack of gum, and a notebook—grid pages only.
Why do you believe the…
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