Since the press tour kicked off for “Dune: Part Two” two months ago, Zendaya’s dazzling looks, from Thierry Mugler’s flesh-baring archival “robot suit” to Givenchy’s Fall 1999 “motherboard” dress and more, have been turning heads, garnering headlines, and generating $13.3 million in media exposure for Mugler.
Her longtime style and “image architect,” Law Roach, recently told Vogue his approach to this press tour has been very intentional, involving a lot of vintage and even sustainable selections.
“We never work based on what we think somebody’s reaction is going to be,” he told the publication. “We’ve been [pulling vintage] since Zendaya and I began working together for 13 years now. At first, it came out of necessity because back when we started, nobody would lend her clothes. And I come from vintage — I had a vintage store in Chicago — so a lot of the things that she wore were things from my store or vintage pieces.”
He added, “We don’t borrow from vintage dealers—we buy. It’s important to support smaller businesses.” Roach also emphasized that buying vintage or secondhand is a sustainable practice.
“If we’re really going to have conversations about sustainability, wearing something that somebody else has is kind of the easiest way to do it,” he said. “Beautiful clothes should live the longest lives possible and as many lives as possible. They shouldn’t just lay dormant somewhere.”
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