This week, Coco Gauff has been serving major buzz, both on and off the court. As the young tennis star continues to defeat the odds at this year’s US Open, there’s been growing fascination with the youngest American to compete in the US Open finals since Serena Williams in 1999. In addition to being a tennis prodigy and an avid TikTok user, Gauff can also add “sneaker designer” to her resume. As part of her ongoing endorsement deal with New Balance, Gauff recently released the New Balance Coco CG1.
“The entire team at New Balance, from design to marketing, truly cares about me as a person and not just an athlete, and that relationship allowed us to create the Coco CG1,” said Gauff in a press release shared with theGrio.
Taking a modern twist to a vintage silhouette, the Coco CG1s feature design details that shed light on elements of the tennis player’s life. In addition to her signature on the shoe’s tongue and upper material, buyers will find a small basketball design on the left heel and a track spike on the right heel in honor of her parents’ athletic backgrounds. Similarly, the left shoe features the coordinates of the park where Gauff began her athletic journey and the quote “You can change the world with your racket” on the right shoe.
“I signed with New Balance at such a young age, and I am so excited to know that I will continue to work with them for a long time into the future!” Gauff added. “The Coco CG1 is a vintage-looking shoe with a modern twist, and I am so excited to get this in stores and see how people style it!”
Shop the Coco CG1 ($170) today on newbalance.com
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