Prepare to moonwalk down memory lane as one of Michael Jackson’s iconic looks returns to center stage in an upcoming auction.
On November 10, the black-and-white leather jacket that Jackson donned in the 1984 Pepsi commercial will hit the auction block in London.
For those who may not remember, the piece being sold was seen in the first of a series of commercials the entertainment legend filmed with the soda company. However, this piece is not to be confused with the jacket worn in the memorable moment when Jackson’s hair caught on fire during a filming malfunction. According to the BBC, the star’s 1984 vintage jacket is listed by costume and prop vendor Propstore at a pricepoint between $245,000 and $485,480 (based on approximated conversions from British pounds to U.S. dollars).
“For many of these exclusive lots, it is the first time they have been offered for sale to the public,” Mark Hochman, Director of Music and Posters at Propstore, told BBC while sharing his prediction of “highly competitive” bidding.
NBA legends Shaquille O’Neal and Allen Iverson join the Reebok Team
Reebok is taping back into its sports legacy with the help of two NBA legends. This week, the brand welcomed Shaquille O’Neal and Allen Iverson into the business as president and vice president of basketball, respectively.
“[Allen Iverson] is a founding father of Reebok Basketball and has left a lasting impact on the game and its surrounding culture,” O’Neal told Women’s Wear Daily. “There is no one I’d rather work with to bring in a new generation of ballers to Reebok than him. Shaq and AI back at it — feels good.”
Leading up to his rookie season in the NBA, O’Neal signed his first endorsement deal with Reebok, which led to the creation of the “Shaq Attaq” sneaker. Iverson signed a contract with the brand in 1996. At the time, these two major endorsements paved the way for…
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