Somewhere between reclaiming country music for Black people and bringing cowboy-core to NYFW, Beyoncé Knowles-Carter found time to launch a new business venture – Cécred. Designed to honor the sacred traditions of haircare, Cécred offers a range of clinically tested products catering to all hair types.
“The journey of creating Cécred has taken years, and I’m so proud to finally reveal what we’ve been working on,” Knowles-Carter, Cécred’s founder and chairwoman said in a press release to theGrio. “As a Black founder, it was important to me to concentrate on where I saw the greatest need for healthy haircare and to place scientific innovation and product performance above all else. We started by prioritizing the needs of textured hair like mine, along with other types and textures that need more moisture and strength.”
Like most little Black girls, Beyoncé was introduced to haircare by her mother, Tina Knowles. The “Renaissance” star’s passion for hair grew as she swept up hair in her mother’s salon as a youngster. With a front-row seat to her mother’s cosmetological expertise, Knowles-Carter saw firsthand how she catered to clients’ hair health by mixing tech-forward formulas with natural butters and oils. Now, Ms. Tina brings her 40 years of experience as a hair stylist, salon owner and entrepreneur to Cécred, serving as the brand’s vice chairwoman.
“In my own experience serving clients, I loved witnessing the joy they felt watching their hair grow healthier, shinier, and more vibrant,” Knowles added in a statement. “I have personally witnessed how these products have stopped breakage in its tracks. I’ve seen the transformations from using these products on all different hair types and textures, and the results have been amazing.”
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