Long live the thirst trap – particularly when it comes to Hollywood’s golden boys. Time isn’t well spent if you’ve never sunk yourself into the compelling black hole of TikTok video montages of society’s studs for a good two hours. Whether it’s Paul Mescal winking at the camera to the vocals of The Weeknd or Michael B. Jordan bench pressing in the gym, the fan edits are in fruitful supply.
But look closer when satiating your next thirst fever and you’ll see the real infatuation with our internet boyfriends isn’t so much about cheese-grater abs or decadent smiles from ear to ear. Instead, it’s all about the wrist, and une amour in particular: the Cartier Tank. Fighting its way onto the wrists of Hollywood’s elite, your crushes are crushing on the luxury French maison’s model in all of its’ iterations, with a reputation far exceeding the 60 seconds of fame in a TikTok video.
Capturing hearts – and wrists – since 1917, the cult model was conceived at the hands of the namesake and grandson of its founder, Louis Cartier. Inspired by the intrepid weaponry of the military (the clue is in the name here) when the United States entered the first World War, Cartier turned his head to the treads of the Renault FT-17 tank, with two bold parallel lines forming a rectangular profile around the dial, while the case resembles the cockpit. While we’re no strangers to the apparel of military wear and its integration onto the catwalk – double-breasted suits and cargo pants that keep on giving – Cartier’s adroit allusion to the wheel tracks entrenched into our worldly history hit the big time, scoring a place on some the most coveted wrists.
They say Andy Warhol wasn’t just an artist but a foresight of difference. Perhaps that’s why the man of such cultural prominence picked a watch of equal stature, defying mere functionality and establishing a wholly recognizable signature. “I don’t wear a Tank to tell the time. In fact, I never wind it. I…
Read the full article here
