By now, Botox and Juvéderm are household names as recognizable as Brad Pitt and Angelina Jolie. People getting poked in the face with needles hardly registers as noteworthy — but unexpected anatomy like the feet and bladder are beginning to make headlines as novel sites for injection. As patients begin to offer up their entire bodies as pincushions, doctors and cosmetic injectors are honing in another anatomical region: the genitalia.
Enter the era of penis filler. Advancements in cosmetic medicine have led to the discovery that hyaluronic acid filler — the same FDA-approved substance used to smooth wrinkles and plump lips — can be injected into the penis to increase its girth.
William Moore developed PhalloFILL, one of several penile girth treatments that uses hyaluronic acid filler, in 2021 after identifying a need for innovation in the penile enhancement arena. Things can get complicated down south and Moore, based in Dallas, Texas, saw first-hand the sticky situations patients found themselves in. Some had received injections of liquid silicone or acrylic — which aren’t FDA-approved and tend to migrate away from the intended injection site — in the penis. Others were receiving silicone implants, a practice that has come under recent scrutiny thanks to an exposé published by ProPublica and The New Yorker. Unlike hyaluronic acid, silicone and acrylic are permanent (the body can’t break them down). If a patient injected with these substances isn’t happy with his results, his only option for correction is surgery. Hyaluronic acid, on the other hand, can be dissolved instantly via an injection of hyaluronidase.
Moore knew that his peers were experimenting with hyaluronic acid as a safer alternative to liquid silicone and acrylic. But online, complaints that injections of the substance made the penis appear lumpy and uneven populated online male enhancement forums. After several years of experimentation, the cosmetic practitioner developed a…
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