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Cars, beer, electrical appliances, and more cars; fashion is not the first thing that springs to mind when one thinks of German craftsmanship. While brands from the fashion capitals New York, Milan, London, and Paris will always be keen to shout their patriotism from the rooftops, German fashion brands tend to be a little less forthcoming about their roots — a shame, as the nation boasts a thriving fashion scene.
Similar to their Scandinavian cousins, German fashion tends to lie low on the radar, specializing in minimal, disciplined aesthetics that put design first and foremost.
Without further ado, here’s a breakdown of the very best German clothing brands on offer in the land of currywurst and bureaucracy.
Shop the best German clothing brands below.
Jil Sander
A designer of legendary status — who The New York Times crowned “The Queen of Less” — Jil Sander has pioneered minimalism in fashion since 1968. That’s over 50 years of the low-key aesthetics that have come to dominate Scandinavian and German clothing brands, altering the fashion landscape heavily. Her label has had a rocky history; it was bought out by Prada in 1999, before Jil Sander abruptly quit six months later, sending the company into a tailspin that saw sales plummet and nearly all of the brand’s production and design staff resign.
Sander returned to the house in 2003, before resigning again in 2004, citing insurmountable differences with Prada’s CEO Patrizio Bertelli. Prada subsequently appointed Raf Simons to head up the house. After Simons left for Dior in 2012, the label kept a steady course without a big-name creative director, later employing husband-and-wife creative directors Lucie and Luke Meier in 2017; Then it was bought by Only The Brave in 2021, a year in which…
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