In the latest installment of Vevo Footnotes, Shania Twain takes fans behind the scenes of the music video for “Man! I Feel Like a Woman!” in honor of the 25th anniversary of the empowering song.
In 1999, “Man! I Feel Like a Woman!” reached No. 23 on the all-genre Billboard Hot 100, and reached No. 4 on the Hot Country Songs chart. But the song’s spirit of empowerment, confidence and freedom have etched an enduring, decades-spanning connection with music fans. The song, and its video, continue to draw superb viewership on Vevo. From 2016-2022, “Man! I Feel Like a Woman!” saw an average lift of 31% in global daily views annually on International Women’s Day (March 8) over the previous 10 weeks leading up to the holiday, including a 57% lift in global daily views in 2021 and a 24% lift in 2022.
In the Vevo Footnotes video, Twain discusses the song’s role in breaking barriers and defying genres, and crafting lyrics that she says centered on “liberation, independence and the human spirit.”
“I was standing up for myself through the song,” she says in the annotated video. “I wasn’t being apologetic for all the things I had been criticized for in my life — ‘You can’t do that, you can’t wear that, that’s too tight, that’s too short.’ This was my song that really said you know what I love about being a woman! I’m feeling comfortable in my own skin! That’s awesome!” She also added of the song’s rock-fueled instrumentation, “I wanted to go beyond country music and this song was pushing my genre boundaries. Musically it was not limited to one genre. It’s rock, it’s pop, it’s country.”
She also discusses the intentional fashion…
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