Muni Long banks her second No. 1 on Billboard’s Hot R&B Songs chart as “Made for Me” races 15-8 on the list dated Jan. 27. The single, already a major airplay hit, finds its new wind thanks to the release of its music video and a resulting social media trend that fueled streaming and sales bumps.
“Made for Me,” released on Supergiant/Def Jam Records, earned 3.9 million official U.S. streams in the tracking week of Jan. 12 – 18, according to Luminate, up from 125% to 1.8 million the previous week. The nearly 2-million stream improvement comes largely thanks to the song’s growing viral profile from a video started by TikTok creator @milck.marie, in which participants (usually in blue pajamas) sing the song’s hook while walking toward the camera. On TikTok, the track’s main audio has swelled to soundtracking 163,000 clips – up from 44,000 on Jan. 18. In addition, the song’s official music video, which stars actor and singer Luke James, dropped at the tail end of the tracking week, on Jan. 17.
As “Made for Me” rallies, the track also climbs to 1,000 sales downloads in the week, a gain of 128% from the prior week. The sales bump also sparks the single’s No. 2 debut on R&B Digital Song Sales.
While “Made for Me” enjoys fresh viral buzz, the single has already proven a strong airplay hit on the R&B formats. The tune drops 2-3 on the Adult R&B Airplay chart, with an 8% decline in plays in the latest tracking week, after five nonconsecutive weeks in the runner-up spot. Notably, “Made for Me” tied the singer-songwriter’s “Hrs and Hrs” as her highest peak on the radio ranking.
Anchored by the adult R&B format support, “Made for Me” reached a No. 14 best on the R&B/Hip-Hop Airplay chart, which combines audience from both adult R&B and mainstream R&B/hip-hop radio stations. On the latest chart, the track slides 14-15, though it…
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