Issa Rae has a new gig. The mogul, who steers a production company with film, TV and media projects, a management company, record label, coffee business, and more, has partnered with retail delivery platform Shipt on a new campaign. Debuting this week, the partnership, which marks Shipt’s largest advertising investment, finds Rae front and center as she uses Shipt “as a reliable resource for every situation” (including her well-known yacht parties). To tout the campaign’s launch, Rae spoke with The Hollywood Reporter about her Shipt summer essentials, the success of Spider-Man: Across the Spider-Verse and whether she’s seen a full cut of Greta Gerwig’s Barbie.
Issa Rae appears in a still from her new campaign for Shipt in June 2023.
Embry Rucker
First off, congrats on Spider-Verse. How are you feeling now that the movie’s out in the world?
Thank you so much. I am so happy it’s out in the world and people seem to love it as much as I do. I was so pleased to see that the sequel was everything I wanted it to be and more. As I’m sure you already know, we don’t get entire scripts, so I only knew the parts that I had recorded. To be able to see it all at once — I was only able to see it a couple of days before everybody else — I was just floored by how good it was and what an excellent job the filmmakers did by taking this world to another level. I was also really disheartened to see that my character [Jessica Drew, aka Spider-Woman] was on the wrong side of things. That was a shock to me. Of course, I still would’ve said yes [to doing it] but I was mad at her.
I know you’re really thoughtful about who you partner with, so how did this Shipt campaign come about and why did you say yes?
I actually use the app. It’s been such a time saver for me, given that I often don’t get to fully plan out my days and there are times when I just…
Read the full article here
