Almost all celebrities have social media presences but have you ever wondered which ones are the most influential? New research has revealed social media’s most influential Black celebrities, by analyzing Instagram and Twitter followings as well as follower engagement rates.The study, conducted by Black lifestyle brand That Sister, used data to create a combined social media influence score for more than 20 of the most popular Black celebrities. The overall score took into account the number of followers each celebrity has on Instagram and Twitter, as well as their audience engagement rates on both platforms.
French footballer Kylian Mbappé ranks as the most influential black celebrity on social media, with a social media influence score of 93.18 out of 100. The 24-year old, who currently plays for Ligue 1 club Paris Saint-Germain, has a whopping 97.1 million Instagram followers and 11.7 million Twitter followers. He was found to have the highest Instagram engagement rate out of any celebrity in the list at 12.09%, and the second highest Twitter engagement rate, at 2.43%. It is worth noting this is well above the average engagement rate for any user on either platform, which is 0.98% for Instagram and 0.04% for Twitter.
Zendaya ranks second on this list with a social media influence score of 85.95 out of 100. The 26-year-old actor and singer has 166.8 million followers on Instagram and 21.2 million followers on Twitter. Zendaya is the youngest two-time acting winner of a Primetime Emmy and has been featured on numerous other most influential lists, including Time Magazine’s 2022 list of the 100 most influential people in the world.
TikTok sensation Khaby Lame ranks third on the list with a social media influence score of 85.24 out of 100. The Senegalese-born Italian went viral in 2020 for his TikToks in which he silently mocked overly complicated ‘life hack’ videos. He currently has 79.7 million Instagram followers and 369,681…
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