As a Houston, Texas native, Beyoncé has always been country, but her foray into country music really changed the game. Beyoncé became the first Black woman to debut at No. 1 on the Hot Country Songs chart and Billboard Top 100 with her crossover single “Texas Hold ‘Em.” Not only does she have us all singing country music (even Kevin Bacon was seen jamming to Bey’s infectious track), but she has us embracing Western style. From cowboy boots and hats to bolo ties, Beyoncé’s transition to the country genre has greatly influenced the cowboy core trend.
Cowboy Core and Western Style
When Beyoncé surprisingly debuted the cover art for two new singles during the 2024 Super Bowl following a culture-bending commercial with Verizon that played during the Super Bowl, Beyonce did what she set out to do – break the internet. And also break some records in the process. Not only has Texas Hold ‘Em broken records and 16 Carriages already received the TikTok remix treatment, but other Black country artists have also seen surges in their streams. Western style was an emerging fashion trend that Beyonce kicked into the stratosphere with her cowboy boot.
Beyonce appeared in the Act II imagery debuting her sexy Western style. She sizzled in a black crop tuxedo jacket, chrome bralet, and a Stetson cowboy hat that strung it together. It was the beginning of Beyonce’s country era, but she had been hinting at it for a while.
According to WWD, Beyonce wore a white John B. Stetson cowboy hat, from her personal collection, paired with a Louis Vuitton short set to the 2024 Grammys. Because nothing Beyonce does is happenstance, she’s been working with the iconic brand on custom pieces to accessorize her transition into Western style.
“When Beyoncé decided to reconnect with her Texas roots and embrace Western style, she reached for the genuine article — Stetson,” Tyler Thoreson, Stetson’s vice president of marketing, said in an interview…
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