Home » ‘What’s up, brother?’: How a rising livestreamer’s celebrations made it to the big leagues

‘What’s up, brother?’: How a rising livestreamer’s celebrations made it to the big leagues

by NBC News

The celebrations are rippling through the sports world: Athletes point their index finger in the air while saying the words “What’s up, brother?” In other cases, they clink their fists together before waving their arms in a flapping motion, often adding “Tuesday, Tuesday.”

Houston Astros, Tennessee Titans and Philadelphia Phillies players have performed the celebrations. ESPN’s Randy Scott recently welcomed viewers to an episode of “SportsCenter” with the hand gestures and catchphrase.

But the rituals didn’t originate with an athlete, a coach or anyone else in the traditional sporting world — they were coined by a popular video game streamer, TheSketchReal, who also goes by Sketch.

Sketch, who has not publicized his real name, did not immediately respond to an interview request.

Sketch’s rise has been meteoric even for a social media era in which stars emerge quickly. He has amassed almost 672,000 followers on Twitch and 1.5 million followers on TikTok, where he predominantly plays the video game Madden NFL 24. Those accounts have gained thousands of followers every day over the last month, according to the analytics firm Social Blade.

Like many other successful streamers, Sketch plays something of a character — a bombastic and excitable trash talker who at times mimics how quarterbacks communicate on the field with their offense.

Usually wearing a jersey for his hometown Houston Texans, his quirky behavior and hand gestures have helped him quickly build a sizable following and catch the eye of professional athletes and sports aficionados. 

A recent TikTok video challenged women to go up to their boyfriends and do Sketch’s “What’s up, brother?” to see if they recognize it, a subtle way of implying just how familiar the streamer has become to young men.  In some cases, the men were perplexed. But in many others, they, too, pounded their fists, waved their arms and proudly proclaimed, “Tuesday, Tuesday.” 

Although Sketch can…

Read the full article here

Have information to send to Urban New Now? Contact our reporters. Advertising inquiries? Contact us. Opinions? Email us.

You may also like

About Us

Urban News Now is your number one website for the latest news affecting the Black community. Follow us now to get the news and updates that matters to you.

Feature Articles

Subscribe to our newsletter to get the latest news and updates. Let's stay updated!

Copyright © 2023 Urban News Now – All Right Reserved

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Accept Read More