By Ebenezer Chike Adjei NJOKU
Fostering collaboration, financial literacy, strategic planning, access to funding and embracing standardisation for international opportunities are some of the most critical factors required if women-led businesses are to reach their potential in delivering on the promise of being a critical pillar of national economic transformation.
This was the central takeaway from the inaugural Women in Business (WIB) dialogue series organised by the B&FT, themed ‘investing in women-owned businesses for Ghana’s transformation agenda: a call for action,’ which brought together prominent figures to discuss challenges and opportunities for women entrepreneurs.
The panellists unanimously agreed that collaboration is key to success. They advised that networking remains crucial, as they encouraged women-in-business to build relationships with other businesswomen, share experiences and learn from one another.
They, however, noted that women must be at the forefront of discussing and designing solutions for their peculiar challenges.
They expressed the conviction that Ghanaian female entrepreneurs are well-positioned to play a pivotal role in building the local economy, and the WIB series serves as a valuable platform for them to gain insights, connect with mentors and access resources to achieve their entrepreneurial goals.
Nana Esi Idun-Artkhurst, Divisional Director – Retail & Business Banking, Fidelity Bank, stressed the significance of financial literacy and sound business practices. She explained that investor readiness requires separation between personal and business finances.
“Develop a culture of record-keeping, even if it is not yet formalised. This builds credibility for potential investors,’ she urged, saying that this hurdle has been the bane of many women-led businesses.
On a similar tangent, Gloria Cabutey-Adodadji, Sector Head, SME and Retail Banking, Zenith Bank, underscored the need for women to tap into formal…
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