Amongst the soaring mountains of the Mexican interior, only the most daring of racers brave the daunting route of the Carrera Panamericana. The race is the stuff of legends—daring and audacious, and built for only the most resolute of drivers, the Panamericana stands tall amongst its peers in the Pantheon of iconic road races.Â
Of the many storied chapters in the race’s history, two names shine particularly bright—Porsche and TAG Heuer. No discussion of this iconic race would be complete without acknowledging the integral role played by the German sports car manufacturer. and it’s Swiss watchmaking counterpart. The relationship between Porsche and the Panamericana in particular is one that transcends mere participation; it’s a testament to the relentless pursuit of excellence that defines both the company and the event.Â
Jack Heuer first heard about the Carrera Panamericana in 1962 from the parents of drivers Pedro and Ricardo Rodriguez, relieved that their sons were too young to have sped through the world’s most dangerous race. But their story immediately sparked Jack’s imagination, leading him to design the first racing-ready chronograph. Today, the TAG Heuer Carrera perfectly encapsulates the Mexican race’s relentless spirit of adventure.
In 1993, TAG Heuer would join the ranks of Panamericana racers, a brand whose own history of racing with Porsche runs parallel to the Panamericana alongside its old companion, became an integral part of this historic race. The partnership between TAG Heuer and the Carrera Panamericana was a natural fit, given TAG Heuer’s rich history in motorsport and its commitment to pushing the boundaries of performance and innovation.
TAG Heuer’s involvement in the Panamericana added a new dimension to the race. Not only did they provide accurate timing and precision to the event, but they also celebrated the spirit of motorsport through their iconic timepieces. The TAG Heuer Carrera watch in particular, with a name…
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