Much of Heather Hurst’s TikTok content revolves around her taste for the upscale. Think: how-tos on styling Hermès scarves and sourcing Dior from estate sales. But one of her most-watched videos, viewed over 2.4 million times, is devoid of luxury fashion. Instead, it centers around a simple proposition: to guess what seasonal color palette suits her best.
In the video sharing her results, Hurst reads a description of each season. According to the international franchise House of Colour, springs are “clear, bright, light, warm, splashy” while winters are “clear, bright, icy, vivid and high contrast.” These descriptions don’t seem to lend much clarity to onlookers — commenter guesses at Hurst’s season land all across the board. Only at the end does Hurst reveal what it cost her $285 to find out from an image consultant at House of Colour: Hurst is an autumn. This means she’s best suited to a rich, warm, earthy, and vibrant palette (think: red, chocolate brown, and sage). Wearing a black dress, sweater, shoes, and bag, the creator is disappointed to learn that the perpetually chic shade is one of her “worst colors” (she’s still going to wear it, she insists).
Not everyone is willing to shell out nearly $300 to have someone tell them what colors to wear, but there are alternative inroads to seasonal color analysis that are drawing quite a crowd. The hashtag #coloranalysis, where color wheel filters allow users to determine which shades flatter their skin tone for themselves, has 1.2 billion views on TikTok. Professional color analysts Carol Brailey and Mariana Marques, who joined TikTok in 2020, have noticed a shift in attitude toward their speciality. Previously flooded with comments asking what seasonal color analysis means, their content now fuels discussions about the complexities of the practice, like whether or not redheads can be classified as cool-toned seasons. “Once you’ve seen it, you can’t unsee it,” Marques, a dark…
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