Fragrance has always expressed individualism, allowing wearers to curate unique personal stories and capture distinct moments across time. Because while fashion is often about the moment, beauty is about eternity.
With its “Born In Roma” fragrances, Valentino Beauty has dreamt-up scents that blend a reverence for the past with an irreverent attitude for the now. Born of the iconic Maison, the signature scents – for her and for him– mix innovation and tradition to create an aesthetic of timelessness. From the attitudes of its wearers to the complex notes of the fragrances themselves, ‘Born in Roma’ represents a harmonious collision of contradiction – made for those who defy the moment while also capturing it.
Making every day a celebration of self, Born in Roma explores a playfulness and daringness to dream beyond the mainstream. Their wearers embody an audacious essence, taking pride in their roots and valuing their differences.
Wrapped in rock stud armor, the bottles contain an unexpectedly delicate mixture of notes. The Donna, one of Born In Roma’s female scents, redefines traditional femininity through its blend of Jasmine flowers with a rich vanilla bourbon. Its male counterpart, Uomo, is also designed to disrupt – featuring florals modernized with a dose of woodiness. Embracing its wearer, both aromas mold to each individual, allowing them to make the scent entirely their own.
To better understand how ‘Born in Roma’ sees unique universes collide, we consulted with creators and creatives across different industries about expressions of self through scent.
We caught up with co-founder and creative director of Toronto-based collective Kuruza, Minzi Roberta, sneaker curator Ana Bediones (aka A to the Bed), and stylist Sasha de Oliveira to see how they go “beyond the scent” with the signature fragrance.
What does going “beyond the scent” mean to you?
Ana Bediones: It’s easy to get the same scent that everyone likes, but that just seems so…
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