Offering a new interpretation of its vast archive, Reebok is launching a premium line.
Titled Reebok LTD, the line will focus on Italian craftsmanship and build off the iconic sportswear label’s 65-year history to redefine the space between sport and culture. In a statement released by the brand, it calls Reebok LTD, “a playground for creative evolution.”
Delivering premium collections, exclusive collaborations, and special projects, the first product to be released from Reebok LTD is the Reebok Club C LTD. Providing an early look into the approach the line is taking, the shoe sees one of Reebok’s most iconic designs re-imagined with calf leather and enlarged proportions.
We spoke to Evan Belforti, Senior Footwear Designer for Reebok Special Projects, about the new line which is led by New Guards Group and part of a partnership with Authentic Brands Group.
How do you describe Reebok LTD?
Reebok LTD is an expansion of the work we have been doing for some time now. Â LTD which stands for Learn. Test. Design., is a new unique philosophy that sees the brand as a platform to experiment freely, collaborate, and give us the opportunity to share insight about the work that we do.
You’re launching with a new model, the CLUB C LTD. What drew you towards focusing on the iconic Club C silhouette?
The Club C has existed for almost 40 years and was originally inspired by tennis silhouettes, but designed as a lifestyle shoe. It’s the perfect example of a shoe that has been able to stretch past its initial intention and carve out a history for itself that could never have been predicted. Usually, I gravitate towards stories told by years of evolution within an entire line of heritage footwear and the Club C has remained consistent.
While the world has evolved around it, the Club C has always found a way to fit into its own niche space, whether that’s on the court, in the skatepark, or as a lifestyle shoe. It’s simply a staple that has made its way into a variety of wardrobes,…
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