On a bright September afternoon in London’s Highbury Fields, Burberry debuted its Spring/Summer 2024 show beneath a giant green tartan tent.
The collection is Burberry’s second under the guise of creative director Daniel Lee, who showed his playful side with fresh takes on signature house looks.
Collars were extra popped on new interpretations of the iconic Burberry trenchatterns consisted of chains, flowers, strawberries, and cherries — like the ones teased ahead of the show — surfacing on flowy dresses and glittery coordinates. Berry (like very) Burberry of the British house, if you will.
Burberry’s revamped check print is making a return for SS24, dressing knitwear and shirts styled under sharp, tailored layers, while footwear came to us as a sleek dress shoes featuring large hardware, strappy floral heels, and extra-glittery mules.
Lee has made his Burberry intentions clear since his arrival at the house in September 2022: return to peak Britishness. Summer 2024 certainly echoes that vision and explores “the clichés of British fruits and English meadows,” per show notes.
The show on September 18 followed a busy week for Burberry, which took over Norman’s Cafe before temporarily revamping Bond Street tube station in celebration of London Fashion Week.
That being said, these were merely pallete cleansers ahead of the main event, which saw stars rol out in their numbers. From Kylie Minogue, Jourdan Dunn, and Gabrielle Union to Skepta, Kano, Loyle Carner and Barry Keoghan, the entire event turned out to be very British and very, very Burberry.
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