All good things must come to an end, but it was only fitting that we close out our Neu York pop-up the same way we came in: with a statement. After putting together some fantastic events and hosting a few exciting parties that spilled into the street, it’s safe to say that our signature pop-up was a success.
To put a stamp on the weekend, we teamed up with White Claw® to host a panel discussion surrounding the landscape of collaborations in fashion. Moderated by Highsnob’s own Creative Director of North America, Nikki Mirsaeid, our panel included burgeoning designer Tommy Bogo of the dynamic design brand TOMBOGO, multi-disciplinary creative Brandon “Jinx” Jenkins, and White Claw’s own Head of Brand and Communications Lena Lewis, all three of whom provided a unique and exciting perspective to the conversation.
With an emphasis on DIY fashion, the conversation centered around how brands can better explore the fashion world in unique and distinct ways separate from anything done in the past. Speaking through the lens of the most recent collaboration between White Claw and TOMBOGO, which saw the dynamic designer create a bag from can tabs, Bogo and Lewis spoke to the idea of searching for a throughline between brands that may not necessarily seem like an instant match.
“White Claw has been looking for someone who we felt is equally disruptive in their own category, and TOMBOGO is just that.” Lewis shared. “We wanted to make waves in a unique way, so we gave Tommy creative freedom to experiment with something that would bring out the essence of both of our brands.”
After the panel, guests were shown an exclusive screening of Bogo’s documentary “The Future Is Bright, PFW SS24,” a chronicle of the designer’s journey during his first-ever runway showing at Paris Fashion Week. Through ideation, setbacks, and ultimately triumph, the first public screening of Bogo’s film showcased the clear and cohesive vision he has worked tirelessly to…
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