Home » Willy Chavarria’s SS24 Collection Reinvents the Chicano Cowboy

Willy Chavarria’s SS24 Collection Reinvents the Chicano Cowboy

by Highsnobiety

Manhattan’s iconic Woolworth building is designed to dwarf everything and everyone that passes through; its dazzling grand arcade is a behemoth on its own. Willy Chavarria found a way to fill that space, filling the art deco interiors’ gaps with exaggerated silhouettes.

With each year, Chavarria’s vision has only gotten more ambitious. His streetwear focus always had a distinct Chicano edge, marrying baggy bottoms with exquisitely tailored shirts and his calling card, the graphic tee.

Chavarria’s Spring/Summer 2022 collection was a turning point for the designer, as it introduced his show-stopping wide-leg cinched trousers and lethal oversized lapels.

His brand of streetwear exploded in a head-on collision with the historical elegance of Mexican fashion, and each garment told tales of colonization, youth, and the Californian streets he grew up on.

For Spring/Summer 2024 , Chavarria returned to New York to unveil a collection that takes high-low to new heights. He explored school uniform chic with shorts that graze just below the knee paired with cross-emblazoned knits.

Billowing trousers are paired with athletic jackets, oxford shoes, and knee-high socks, evocative of after-school corner store-runs when the academic uniform is shoved into a backpack. 

The collection was rich with romance, making the Woolworth building a perfect arena. Gigantic roses perched atop the models’ breasts; pops of sequins and silks balance out breezy linen and recycled fabrics. An all-white ensemble adorned with a large bow also made its way down the runway, reminiscent of a wedding procession.

Chavarria’s Chicano roots are unmissable in all of his work. His SS24 collection is a love letter to the Californian climate that transformed Mexican working class aesthetics into a regional style.

He honors the iconic zoot suit and distorts the proportions further with billowing jacket panels and puffy sleeves. Even his undergarments, like loose-fitting tank tops, tell tales of sweat and…

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