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As Frank Sinatra once said, “If you can make it in New York, you can make it anywhere.” This sentiment is particularly true for the performing arts, and for music in particular. Surf Allah, however, isn’t just making it — he’s helping many others make it along the way: “We created our own space and made our own heroes and it forced everyone else to pay attention.”
Allah founded music media company Half Moon, which now has the attention of some of the biggest producers, DJs, and performers on the scene — including some who Allah looked up to before he entered the dance music space himself.
Allah founded the multifaceted dance music house Half Moon after spending time among some of the greatest DJs and producers in London’s underground music scene. Prior to his time in there, Allah knew he wanted to get into the underground scene, but had limited exposure to it. In London, he found himself in the thick of it, and his experience had such a profound impact that he knew he wanted to build something that would allow him to share this impact with others. “It opened my eyes to a world that was existing long before me, even though I wasn’t tapped in,” he tells us.
Cue the creation of Half Moon, a new age cultural institution championing up-and-coming musicians through its radio platform and events. Half Moon streams curated sets (many coming from new artists), hosts educational workshops, and puts on live music events around the globe to lend its artists a true stage. “It’s always hard nailing my ‘elevator pitch’ when it comes to describing Half Moon, because I feel we’re so many different things, but a new age cultural institution, regardless of if it sounds pretentious or not, is a great fit.”
Pretentious is the last word you would use to describe this music and…
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