Say goodbye to the little blue bird — Elon Musk has officially relaunched Twitter under the new name X.
Musk, 52, announced on Sunday, July 23, that the social media platform would be rebranded with a new title and logo. “Interim X logo goes live later today,” Musk revealed in a Sunday tweet.
Earlier that day, the business mogul — who took over Twitter in October 2022 after purchasing the company that April — teased that the design for the brand’s new logo was nearly complete, writing, “If a good enough X logo is posted tonight we’ll make [it] go live worldwide tomorrow.”
Musk also hinted at the logo’s design, tweeting, “If X is closest in style to anything, it should, of course, be Art Deco.”
The letter X holds great significance to Musk, as he launched the aerospace company SpaceX in 2002. “Not sure what subtle clues gave it [a]way, but I like the letter X,” the Tesla CEO captioned a picture of himself crossing his arms in an X shape.
In celebration of Twitter’s rebrand, the company illuminated its offices with the site’s brand new X design. “Our headquarters tonight,” Musk wrote alongside a photo of the brand’s San Francisco, California, headquarters on Sunday.
Twitter CEO Linda Yaccarino shared a similar photo of the building, which she captioned, “Lights. Camera. X!”
Yaccarino, 59, called X “the future state of unlimited interactivity” in a series of Sunday tweets. She continued: “For years, fans and critics alike have pushed Twitter to dream bigger, to innovate faster, and to fulfill our great potential. X will do that and more. We’ve already started to see X take shape over the past 8 months through our rapid feature launches, but we’re just getting started.”
The rebrand announcement has been met with mixed reactions from fans. “I’m Xstatic for a new beginning,” one X user wrote in response to Yaccarino’s tweets. Another user, meanwhile, expressed their disappointment in the…
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