The final adidas YEEZY sneaker sale, a partially charitable sale of leftover shoes scheduled for late May 2023, isn’t just a handy method for disposing of a billion-dollar problem. adidas’ YEEZY sale is guaranteed to be swarmed, botted, and resold ad infinitum, a worthy capstone for the world’s second-biggest signature sneaker line, right after Nike’s Jordan Brand.
In fact, adidas’ sale offers a great reminder that, though you can’t spell YEEZY without Ye, you can quite easily sell YEEZYs without Ye.
When adidas offloads its remaining YEEZY stock on May 31 through its CONFIRMED app (RIP YEEZY Supply), I have no doubt that every available sneaker will instantly sell out, a reseller’s paradise. People love these shoes and they know that they aren’t easy to come by these days, so demand will be high.
Let me quickly distinguish Ye’s YEEZY from adidas YEEZY: the former is a company owned by Ye while the latter was a collaborative effort between Ye and adidas.
Paradoxically, YEEZY sneakers were intended to be as attainable as they were popular.
“I’m gonna make sure everyone gets YEEZYs,” Ye once said. This was a promise he’d frequently double down on: “We’ll eventually get them super-inexpensive. It will be all about everyone having them,” Ye later affirmed.
Typically unreliable Ye kept his word in this case and adidas did begin churning out YEEZY sneakers at an impressive clip.
It got to the point where adidas was dropping such an insane volume of YEEZY sneakers in slightly different colorways that YEEZY drops became an exhausting routine, rather than headline news.
Despite the deluge of YEEZYs, though they perpetually sold out as quickly as they dropped. Even as recently as late 2022, sneakerheads were marveling at the speed and breadth of YEEZY sell-outs, even when they got really weird.
“You’ve got about six seconds to check out,” one commenter grumbled.
YEEZYs were as popular as they were ubiquitous. They remain so in-demand to this day that fake YEEZYs are nearly as…
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