Rihanna is stepping into a new era. To commemorate the launch of her upcoming haircare line, the Fenty mogul opted to show off her natural, cropped tresses. After rocking a controversial honey blonde curly pixie cut during the new brand’s campaign release, Rihanna next served up a naturally textured “big chop” during the Fenty Hair launch party in Los Angeles this week.
“You know how much switching my hair up matters to me,” Rihanna wrote in the Instagram post announcing her venture into haircare. “I’ve had almost every texture, color, and length, from weaves to braids to natural, so I am launching a flexible line of products for not only every hair want, but every single product is designed to strengthen and repair all types of hair, which is what we truly need!”
As previously reported by theGrio, last week Rihanna shocked fans when she announced that her next project would be haircare, not the music fans have long been anticipating. Fenty Hair, the newest addition to the Fenty empire, reportedly will offer a series of products designed to repair hair “at every step.” Introducing a proprietary “Replenicore-5” complex, the Fenty mogul says the clinically tested technology is designed to “repair, strengthen, hydrate, smooth and protect.”
“Fenty Hair’s Replenicore-5 technology creates a continuous loop of repair, mending split ends [and] hydrating and thickening strands, which then helps to prevent future breakage,” she says in a video explaining the brand. “We included Replenicore-5 at an efficacious level in every single product, so … every time you use Fenty Hair, you’re repairing.”
In addition to its reparative properties, the brand also included scalp care and conditioning within the entire collection, from its treatments to styling products. Ultimately, the star says, she spent over four years creating a line catering to any and all hair types and hairstyles, including those of her sons, Riot…
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