Stepping into Terminal 5 on Friday (Mar. 8) located in Hell’s Kitchen, New York City, the atmosphere was instantly electric. The venue transformed into the vibrant microcosm of Bresh, dubbed the “Most Beautiful Party in the World,” was adorned with gigantic pink flowers hanging from the balcony levels and equally stunning Japanese cherry blossom trees, heralding the imminent arrival of spring.
Navigating through the sea of faces, illuminated by the glow of lit garlands around their necks and the sparkle of the disco ball, the sense of community was palpable. The night pulsed with the sounds of reggaetón, pop, and rock en español, with hits from Bad Bunny, Lady Gaga and Soda Stereo.
From its New York City beginnings at S.O.B.’s in 2021, growing from 500 to 1,500 attendees at Webster Hall last year, and now selling out Terminal 5 with 3,000 enthusiasts, Bresh has evolved significantly. Originating from an underground party in Buenos Aires in 2016, it has transformed into a global powerhouse, marking its presence in 16 countries and over 141 cities across more than 110 venues.
This remarkable journey is a testament to the vision and relentless drive of its founders, including DJ and graphic designer Alejandro “Bröder” Saporiti. Bresh has evolved into a movement focused on “dreaming bigger” and “creating community” through Latin culture. “Imagine how all great things start, a group of misfits with a dream and almost by accident,” Bröder tells Billboard Español. Yet, the meticulously curated experience of Bresh today is anything but accidental.
Celebrity appearances on Friday, from Lit Killah to Tuli Acosta and Paloma Mami, alongside past guests like Leonardo Messi and the World Cup champions, and artists like Rosalía, Young Miko, Duki and Emilia, underscore Bresh’s appeal. Its inclusive vibe warmly welcomes everyone, blurring the lines between celebrity and the common folk.
“We are all on the…
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