It was once the epitome of cool, drawing celebrities including Taylor Swift, Justin Timberlake, Jessica Biel, and Leonardo DiCaprio to hang out by a rooftop pool first endorsed by the ladies of “Sex and the City.”
But Soho House is “facing an existential crisis” according to a damning report from a Wall Street short selling firm that is betting the company’s stock price could fall to zero.
And worse, more than a dozen New Yorkers interviewed by The Post say the situation is dire: The up-to $5,163-a-year club is now uncool.
“Vibe is off. Mostly crowded and the scene feels oddly the opposite of creative,” one New Yorker in the fashion industry, who spoke on the condition of anonymity, said of the current club.
“You need a flare gun to get a waiter’s attention,” another source in the music business said of his ability to order cocktails that cost more than $20 a pop.
Another source who works in politics suggested late night drinks at the Meatpacking location to meet a young woman with questionable taste, “She’s far from a bastion of culture and even she called it basic.”
“I have a friend who is an analyst at a bank and he still likes it,” the source in the music business added. “But he’s a finance guy so he doesn’t really know what’s cool.”
The new threat to its finances came earlier this month from Wall Street research company Glass House, a shortseller which said it believed the company’s shares could eventually become worthless.
Following the prediction, Soho House, reports surfaced Soho House, which is listed on the New York Stock Exchange, could be taken private by controlling shareholder and billionaire film producer Ron Burkle. It also rejected the Glass House report alleging it was riddled with inaccuracies.
Posh New Yorkers have disparaged Soho House for years but it has reached a new low after the company went public in 2021 and…
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